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St. Anthony's Triathlon America's 2nd Largest Olympic Distance Triathlon
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St. Anthony's Triathlon is well-known as one of the most prestigious triathlons in the world, kicking off the triathlon season in North American on the last Sunday in April each year. Now in it's 25th year attracts over 4,500 individual and relay team participants!
Triathlon is one of the fastest growing sports in the world, and the extensive coverage of Triathlon starting with the Sydney Summer Olympics has raised awareness and excitement of the sport, making it one that both media and sponsors love! This entire event will be backed by local, regional and national media, with additional partnerships created locally. The race hosts one of the most prestigious competitions for elite athletes in the world. Athletes from around the globe will compete for a prize purse of $50,000.
The weekend competition kicks off on Saturday with the Meek & Mighty Triathlon, a fun-filled mini-triathlon designed to challenge up to 500 tweens and teens (as well as the novice adult triathlete) that participate.
The Sports & Fitness Expo is filled with vendors exhibiting the latest in everything from triathlon apparel, bicycles, and health services to running shoes, watches and high tech products. The expo is a selling show and attracts a crowd of nearly 15,000 during the two day event.
St. Anthony's Triathlon Weekend includes:
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Meek & Mighty Triathlon for tweens, teens and novice adults
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St. Anthony's Triathlon for amateurs from more than 40 states
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Awards Ceremonies - Following each race
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Sports & Fitness Expo attended by both athletes and the general public
Location/Dates:
Location: St. Petersburg, Florida
Event Location: Downtown
Category Information:
Category: Sports
Subcategory: Triathlon & Sports/Fitness Expo
Event: Olympians, Amateur, Youth
Attendance: 15,000 Spectators and 5,200 registered international Olympians, amateurs and young athletes
General Property Information
Number of Years in Existence: 25
ADI: Tampa, St. Petersburg, Clearwater Florida
Population: 1.871 million
Geographic Range: Local, Regional, National,
Triathletes Demographics
Age: Average - 40
18-24: 3%; 25-34: 28%; 35-49: 53%; 50+: 16%
Gender: Male 48% Female: 52%
HH Income: Median - $115,000
Under $100,000: 38%; $100K-$150K: 28%; $150K or more: 34%
Marital Status: Married - 74%; Never married - 18%; Divorced or separated - 8%
Education: 4-Year degree - 43%; Post-grad w/degree - 43%
Occupation: Professional/Managerial-75%; Technical - 6%; Sales - 9%; Other - 10%
Favorite Distance: Sprint - 26%; Olympic (St. Anthony's distance) - 44%; Long Course - 21%; Full Ironman - 9%
Order Online: Order Online - 92%; No Order Online 8%
Miscellaneous:
* 89% spent $7,000 or more on travel to triathlons in one year.
* 97% have access to the Internet
* 87% own their home and car
Source - Mediamark Research Study - Sept 2004 for Triathlete Magazine
For current information visit: http://www.satriathlon.com
